"Can you recommend a good press," a friend told me. "They're called New Media." I was pleased to receive word-of-mouth, but when I arrived late to find companies on the internet, I could not find it. Eventually I gave up and found another printer.
Later I learned that the company name written Knew Media. No wonder I could not find it! I never thought that Google spelling. How many other companies had failed to societythe spelling of his fancy name?
What about you? If you are not in business because customers will not be found in directories or search engines? If the name of your company or design have FotoWorx 4U, it could be good.
E 'disappointing to discover that the name you so much for your new business has already been done. One is tempted to tinker with this seemingly ideal name - adds a dash to replace a series of 4 "for" or spelling errors - until you find a versionwhich is not protected and for which a domain name is still available.
This strategy will not be a problem for some companies. Subtly written the names are probably not become a barrier to sandwich shops and other businesses that rely on foot traffic passing trade. A candy store (candy store) is a few meters from a school is likely a roaring trade regardless of its name. Location is the key here. If most of your business processes through your local phone book - someonewant a plumber, go to P for plumbers in the directory and there you are - the writing is usually irrelevant. If a customer is the first contact with your name on the written word, punctuation, spelling and unexpected neutral or symbols are not so relevant.
However, if you do all your radio advertising is a different matter. People do not see your name written down, as in the case of former plumber - it's the first time I hear your name and their conclusionsAs it is written, or that the word means.
There are hundreds of homophones in English. These are words that sound the same, but different and have different means, such as waiting times and weight and / or thyme spelled. Radio listeners will be confused, if your company is called the parsley and time, or wait for the loss, I'm looking for phrases to standard English, parsley and thyme and weight loss. You can call yourself a Thai restaurant with Thai tank -recognize the brain of the client and the connection. If a tanning salon was called Thai-tank, customers would find strange, Ti-tannin) would be a logical relationship (though not necessarily a suggested name.
In addition to the homophone problem, there are hundreds of words, the more legitimate in that two or more paths can be written - Barbecue Grill and are both included in the dictionary as pzazz, pizazz, pizzazz, and pazzazz Pazazz, all possibleVariations. How can you be sure that the preferred spelling is the same as that of people who hear your ad? If you look on the internet, are preferred spelling in their own way without a second alternative options.
To make sure that the name comes the word-of-mouth test, ask yourself: 1) Can any of the words are written in my name in different ways? (Check in a dictionary) are available 2) one of the words homophones in my name? (First Say the word aloudCheck this one) and 3) my clients for the first time to hear my company or not?
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